One rough stone, three cuts. Cabochon, faceted and rose cut each change what the customer sees, what the stone costs, and which setting can hold it.

Birthstone and zodiac pieces sell because they carry a person, a date or an identity. Here is the evidence, the SKU trap, and a sensible way to start the matrix.

Three styles, three different jobs. Here is the evidence behind each — and how to split a first order between them instead of betting everything on one look.

Which stones should your 2026 buying plan lead with? U.S. consumer preference data on amethyst, turquoise and moonstone — plus what it means for your product mix.